Image Generator

The AI Image Generator creates images from text prompts, reference images, or a combination of both. You can control the style, subject, composition, and visual identity of every generation using built-in references and custom-trained elements.

This guide covers everything you need to generate images — from your first prompt to advanced features like custom Characters, Objects, Styles, and Cinematic Shot.

Generate an image from text

The AI Image Generator creates images from a short description. You only need to:

Your images appear in seconds. From there you can download, edit, publish to your profile, create variations, or turn them into a video.

Tip: Click AI prompt to let the AI help you refine or expand your description. You can also select Auto as your model and let the AI choose the best one for your prompt.

All generated images are saved automatically. Access them anytime from Recent creations on the AI Suite homepage or the History tab inside the Image Generator.

Generate from a reference image

You can upload one or more images as visual input to guide the generation. The tool won't auto-generate a prompt — you write your own.

This method is useful when you have a specific look, layout, or theme in mind and want the AI to follow that visual direction.

After generating your image, you can download it, upscale it, make it a video, or turn it into a mockup using other Freepik AI tools.

Auto-describe an image

If you'd rather let the AI write the prompt for you, use the Upload image to describe option.

This is helpful when you want to create variations of an existing image or when you're not sure how to describe it.

After generating your image, you can download it, upscale it, make it a video, or turn it into a mockup using other Freepik AI tools.

Prompting tips

Good prompts lead to better results. Here's what works:

Be specific. Instead of "a dog," try "a golden retriever puppy sitting on a red cushion, soft natural light, shallow depth of field."

Include visual details. Mention lighting, camera angle, color palette, mood, or art style when they matter.

Keep it focused. One clear subject per prompt tends to produce stronger results than complex multi-scene descriptions.

Iterate. If the first result isn't right, adjust your prompt rather than starting over. Small changes — adding a detail, swapping an adjective — can shift the output significantly.

Use AI prompt assist. Click AI prompt inside the generator to get suggestions that expand or improve your description.

Explore the Inspiration tab. Browse prompts and images created by other users in the AI Image Generator to discover new styles and ideas.

Use reference features to guide your image

References give you precise control over how your image looks. They work alongside your prompt to guide style, structure, subject, and mood.

To add a reference, open the References section below the prompt and click + Add. You can use presets or upload your own.

Available reference types

You can combine multiple references in a single generation. For example, apply a Style + Character + Color palette together to produce highly controlled results.

Custom Characters

A custom Character is a LoRA-trained figure — human, creature, or stylized avatar — that the AI can recreate consistently across different scenes, poses, and styles.

What you can do

Once trained, your Character maintains its visual identity in any generation. This is useful for brand mascots, recurring characters in a series, or any figure that needs to look the same every time. You can add up to two people to a single image using Custom Characters.

How to train a Character

Once ready, your Character appears in the Character tab and you can select it for any generation.

Tips for better results

• Keep reference images clean — overly detailed or noisy backgrounds can interfere with accuracy
• If combining a Character with a Style, adjust the intensity of both to balance the results
• Include defining features in your prompts (e.g., "pink hair" or "smiling expression") to reinforce the character traits you want
• If results look off, simplify the image set to focus on key traits and retrain

Custom Objects

Custom Objects work the same way as Characters, but for products and items. Train the AI to recognize and recreate a specific object — a sneaker, a bottle, a laptop — with consistent accuracy across different scenes and lighting.

How to train an Object

How to use a trained Object

Use cases

Custom Objects are especially useful for product photography, e-commerce visuals, and marketing campaigns where you need your real product shown in AI-generated scenes.

Tips

• Be clear and specific in your prompts. Adding details like color or texture (e.g., "black leather bag") helps the AI maintain consistency.
• Keep prompts simple — avoid long, complex sentences.
• Try a few variations to get the best result.

Custom Styles

The Style feature lets you define and reuse a visual identity across multiple generations. You can apply preset styles or create your own using LoRA training.

Using preset styles

We offer dozens of preset styles covering photographic, artistic, editorial, and cinematic looks. Browse the Style panel in the Image Generator to explore the latest options.

Creating a custom Style

Tip: Uploading more images enhances the richness and flexibility of the style, while fewer images focus on specific details. Keep your set visually consistent but varied in scene, color, and composition.

Style tips

• Style results vary by model. Experiment with different models to find the best match for your visual goals.
• When upscaling styled images, try lowering Creativity and raising Resemblance to preserve subtle style elements.
• You can use styles created by other users from the community gallery.

Cinematic Shot

Cinematic Shot generates studio-grade images with strong photorealism and cinematic composition — designed to look as if they came straight from a professional photo shoot or film set.

You'll find Cinematic Shot inside the Image Generator as one of the available models. It uses a dedicated model optimized for photorealistic output with cinematic framing, lighting, and depth.

To use it:

Cinematic Shot works well for editorial imagery, product campaigns, storytelling scenes, and any visual that needs a polished, professional look.

Generation settings

Before generating, you can adjust several settings:

Note: Available models change regularly as we integrate new AI engines.

Managing your creations

After generating an image, you can:

• Download it to your device
• Add to Favorites or move to a project folder
• Copy the prompt to reuse or share it
• Save as template for reuse
• Edit it with Freepik's Image Editor tools (retouch, resize, upscale, remove background, and more)
• Publish it to your Freepik profile
• Make a video from your image using the Video Generator
• Create Variations to explore different interpretations

All generated images are saved automatically. You can access them anytime from the Recent creations section or the History tab inside the Image Generator.

Other ways to create AI images: You can also generate images from a hand-drawn sketch with Sketch to Image, or create variations of exisiting images with Reimagine.

Content rights

All AI-generated content is subject to Freepik's Terms and Conditions for AI Products. You can use AI-generated images for personal or professional purposes as long as they don't infringe on third-party intellectual property rights.